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Mercator : teoria e prática do marketing / Jacques Lendrevie... [et al.]

Coauthor Lendrevie, Jacques
Lindon, Denis
Rodrigues, Joaquim Vicente
Dionísio, Pedro Language Português. Country Portugal. Edition 6ª ed., actual. Publication Lisboa : Dom Quixote, 1996 Description 644 p. Series Gestão & inovação. ciências de gestão ISBN 972-20-1357-2 CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode
Monografias Biblioteca Municipal Álvaro de Campos
FC3 MER Available BMTAV60939

Tít. orig.: Mercator, théorie et pratique du marketing

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